The art of wrapping beauty: paper bags for perfumeries

On 18 October 2026, Europe will celebrate the 9th European Paper Bag Day. This year, the campaign is built around a slogan that perfectly reflects the changes taking place around us: CARRY THE CHANGE! In Spain, La Bolsa de Papel has chosen to interpret this message through its own expression: EL CAMBIO QUE SE LLEVA —

Breakfast to take to the office, pastries to share or a meal picked up on the way home. These are everyday purchases where we appreciate everything being well prepared and easy to carry. For the business, each order is also an opportunity to show the care that goes into its

Far more than it may seem. At first glance, a paper bag might appear to be a simple object: a set of dimensions, two handles, a bottom and a surface on which to print. However, before a bag can be manufactured, many decisions have to be made. Some are visible.

Every retailer serves a different audience, sells different products and creates its own shopping experience. It therefore needs a bag designed around the way the business works. A bakery requires speed at the counter. A fashion store needs to protect its presentation. A gourmet shop wants to reinforce the value