Gourmet bags: when packaging becomes part of the experience

Breakfast to take to the office, pastries to share or a meal picked up on the way home. These are everyday purchases where we appreciate everything being well prepared and easy to carry. For the business, each order is also an opportunity to show the care that goes into its

Far more than it may seem. At first glance, a paper bag might appear to be a simple object: a set of dimensions, two handles, a bottom and a surface on which to print. However, before a bag can be manufactured, many decisions have to be made. Some are visible.

Every retailer serves a different audience, sells different products and creates its own shopping experience. It therefore needs a bag designed around the way the business works. A bakery requires speed at the counter. A fashion store needs to protect its presentation. A gourmet shop wants to reinforce the value

Coffee shops have evolved significantly in recent years. Traditional in-store consumption now coexists with takeaway orders, quick breakfasts and growing customer expectations for convenience.  In this environment, the paper bag becomes part of the customer experience. It must be practical for staff, convenient for customers and perfectly suited to products that are